I remember when I was younger and going house to house with my father, he would say to the householder, "Imagine if everyone in the world abided by just the one verse, the 'Golden Rule', how different things would be. 'Do unto others...'" and he'd let them finish the well-known Christian quote.
I guess my old man misunderstood the term "others" and misapplied it to include everyone outside of the Watchtower. Or maybe Jesus got it wrong and needed some New Light.
New rule! Treat others (the world) with INhospitableness, the way you don't like to be treated.